And safety, quality, reliability and innovation are the prime credentials and priorities of all its business activities. The Group strives to be the "First Choice in Aviation" for its customers, employees, shareholders and partners. The Lufthansa Group is the world's biggest airline group in in terms of revenue and is also the market leader in Europe's airline sector. Watson Ads have launched in multiple industries including automotive, consumer healthcare, consumer packaged goods, entertainment, hospitality and retail. These interactive AI-powered ads enable brands to have meaningful one-to-one conversations at scale with consumers wherever they may be in their path to purchase. Launched in June 2016, Watson Ads are an industry-first AI-powered interactive ad unit that delivers hyper-personalization at-scale along with actionable insights. The campaign reflects Lufthansa's mission to inspire people to see and explore the world and open their minds to new experiences. In addition to the Watson Ads campaign, the #SayYesToTheWorld campaign includes Digital, Out of Home, Mobile, Print, Social and Cinema ads. As users interact, the AI-powered ad experience gathers information that can help provide insights to help guide future business and marketing strategies. The Watson Ad is trained with a body of knowledge provided by Lufthansa to enable a natural language dialogue that invites potential travelers to explore international locales and familiarize themselves with Lufthansa's services.The AI-powered ad is available on, The Weather Channel app, and across Lufthansa's digital advertising ecosystem.Cities featured include: Athens, Greece Barcelona, Spain Berlin, Germany Budapest, Hungary Copenhagen, Denmark Florence, Italy Frankfurt, Germany Krakow, Poland Milan, Italy Munich, Germany Oslo, Norway Paris, France Prague, Czech Republic Rome, Italy and Stockholm, Sweden.Some additional information about the Watson Ads campaign: "With the help of AI, Lufthansa is able to invite consumers into an enjoyable exchange within an interactive ad unit to learn about a range of topics from key destinations to in-flight experiences." "We are excited to team up with Lufthansa to help consumers discover their next international adventure through an engaging conversation powered by Watson," said Carrie Seifer, VP and Chief Revenue Officer, IBM Watson Advertising. "This marketing campaign not only inspires exciting travel, it also utilizes the most innovative methods to provide a personalized experience." "Lufthansa continues to drive value to the consumer through the use of new and innovative technologies such as AI, both on our aircraft and off," said Benita Struve, Director/Head of Marketing Communications & Campaigns for Lufthansa. Lufthansa and IBM collaborate for AI-powered ad campaign with Watson Ads available on, The Weather Channel app, and across Lufthansa’s digital advertising ecosystem.
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